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What Is Veganuary?

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What is Veganuary?


Thinking of embracing a plant-based diet? Back in January a record 400,000 people worldwide did just that. For 31 days they binned off burgers and said no to Nandos and embraced healthy plant-based eating. 


So what exactly is Veganuary? If you’ve ever said to yourself “I want to eat better so I live longer” then Veganuary challenges you to adopt veganism and start meeting your health goals. Who doesn’t want to get fit and healthy, save the planet and protect the welfare of animals?


The team behind the pledge are committed to raising awareness of how adopting a vegan lifestyle can help you get healthier and do your bit for the environment at the same time. And, if you decide it isn’t for you after 31 days, you can go back to your old diet – although 62% of people who tried Veganuary last year committed to continuing with a vegan lifestyle after January.


Why do people go vegan in January?


January is the time for New Year’s Resolutions and most of those are related to health and diet goals. For some people, Veganuary is a chance to reset after the excesses of the festive period. Eating vegan is a great way to boost your energy and reduce your carbon footprint. 


According to the founders of Veganuary, the top three reasons people embrace the challenge are personal health, climate change and animal welfare. Most find it isn’t that difficult to make the switch, as great vegan products, recipes and foods are now widely available.


But going vegan isn’t just about feeling great, it’s also the most sustainable way of feeding the world’s population. A plant-based diet needs just one-third of the land required for farming meat and dairy. And it’s far more efficient if we just eat the grain that’s fed to animals – it takes a whopping 6kg of grain to produce just 500g of meat.


Still not convinced? Then look at the A-listers who embrace a vegan diet – Zac Efron, Ariane Grande, Miley Cyrus, Liam Hemsworth, Benedict Cumberbatch and Michelle Pfeiffer are just some of the beautiful people who eat plant-based. And what could be sexier than looking hot and being compassionate?


If you’re already committed to clean and healthy eating and want to switch up your diet goals, why not take the pledge and sign up for our plant-based meal prep delivery plan? You might just find that you’ll keep eating plant-based with our beautifully crafted, no-fuss vegan food. 


Is Veganuary good for you?


In a word, yes! Eating plant-based is not only great for meeting your weight goals but there’s a range of health benefits that can leave you feeling healthier and happier.


Achieve a healthy body weight

It’s time to forget the January diet and embrace Veganuary. Vegan foods are naturally lower in calories and saturated fats to help you achieve a healthy body weight eating delicious food. If you’re already eating lean with us then why not take the next step and go plant based?


Get your glow on

Dairy is one of the big culprits if you have skin problems. Switching to a diet that’s rich in fruit and veg delivers more antioxidants and vitamins which are perfect for boosting your healthy skin.


Give your body the good stuff

Once you go plant-based you’ll find you’re eating more fibre and achieving higher levels of vitamins A, C, and E, and other antioxidants like potassium, magnesium and folate. 


You don’t need us to tell you that you get more benefits from antioxidants when they’re derived from your food rather than supplements. They can also boost your immune system and guard against the free radicals that can cause heart disease and cancer.


Meet your positive health goals

Did you know that vegans have higher levels of carotenoid antioxidants that are an effective part of your body’s natural defence system? And a higher proportion of total omega-3 fatty acids that lower blood pressure and the risk of heart attack and stroke? 


Eating a plant-based diet can protect against heart disease, certain cancers and reduce blood sugar levels to reduce the risk of diabetes. If you want to meet your health goals then eating vegan is a great way to complement a healthy and active lifestyle.


Manage pain

If you prefer to manage your pain levels naturally then a healthy vegan diet can reduce arthritis symptoms by eliminating inflammation caused by animal-derived foods. 


Boosting good bacteria by eating naturally-fermented vegetables and live culture non-dairy yoghurts will reduce inflammation and boost the absorption of nutrients.

Alter your mood naturally

If 2020 has left you feeling anxious and depressed, Veganuary could help to boost your mood. One study showed that following a plant-based diet for just two weeks made participants feel happier. 


In fact, 77% of meat-free Brits say eating a plant-based makes them feel happier because of the wellbeing benefits and doing something good for the environment. 


How do I find tasty vegan recipes?


A great place to start when you’re looking for healthy meat-free recipes is the Veganuary website. Sign up for the pledge and you’ll receive a celebrity cookbook and daily tips and recipes for tasty, healthy plant-based food.


The great thing about trying a vegan diet is that you’ll find amazing recipes from world cuisines including Thai, Indian and Chinese so you won’t have to sacrifice that Friday night takeaway. And with more and more brands embracing Veganuary, there are more cool food products available than ever before. If you’re looking for Eastern-inspired vegan recipes try Meera Sodha.


The mainstreaming of plant-based eating means you’ll find vegan recipes on all your favourite websites like BBC Food. Celebrity chefs have also embraced the trend with Jamie and Nigella creating some incredibly delicious recipes.


Can’t be bothered to cook? Then we can help. At KBK we believe in less cooking and more living and our plant-based eating plan will help you do just that. So why not embrace Veganuary this January and see the difference our meal prep menus make to your health and wellbeing! 



by Tawny

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