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80% Of Us Are Still Throwing Away Fresh Food

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We conducted some seriously insightful research that reveals Brits still aren’t being as sustainable as they claim to be.

In spite of a huge rise in awareness of the impact of food production and waste on the ever growing threat of climate change, the UK is still falling behind in sustainability responsibilities according recent  research we have conducted! 

We commissioned the research, which questioned 2000 people across the UK* and it came back with some VERY interesting results. 

The poll revealed that although half of people surveyed said that sustainability has become more important to them in the last 12 months, 1 in 2 Brits waste food as they can’t use fresh produce fast enough with 80% of the waste being fruit and vegetables.

sustainability statistic

We conducted this research to get a clearer understanding of not only how sustainable the British public are but also to understand whether they feel they can make a difference. 

Greater London topped the survey regionally with 1 in 3 not believing that they can make a difference by shopping sustainably with over 10% saying they waste food all of the time. 

sustainability statistic

Yorkshire and The Humber topped the list for lack of sustainability, as nearly 1 in 4 of those surveyed  do not care about sustainability at all. 

One of our key aims is to reduce waste as much as possible, it is essential that we do everything we can to minimise our impact on the environment, waste plays a key role here. We are here to tell you, every decision you make to become more sustainable makes a real and significant difference!

The survey also revealed surprising results on a decrease in meat eaters nationwide, with the UK seeing a rise in vegetarianism and flexitarianism. The 16-24 age group proved to eat the least amount of meat, with half of those surveyed being non-meat eaters compared to just 2 in 10 for the 55+ age group. 

Greater London also topped the charts regionally, but this time for being the region with the lowest amount of meat eaters, as 40% of those surveyed don’t eat meat. The meatiest regions being the South West and Scotland where over three quarters of the population eat meat.

Here at KBK , we only use meat sourced from local farms in our meal plans, to try and minimise our carbon footprint and to also support local businesses.

Our meal plans which include ‘Get Lean’, ‘Everyday’, ‘Build’, ‘Vegetarian’, ‘Plant Based’ and ‘Juice Cleanse’ to cater to the needs of a broad range of customers, include all of the ingredients and nutrients needed for a balanced diet and to reduce food waste with all meals been prepared to order. 

The ingredients in each of our plans are sourced directly from farms and local markets, meaning there’s no concern that ingredients will not be readily available to supply each customer. 

The survey revealed that popularity for meal plans was highest for those in Civil Partnerships with 1 in 4 using meal prep services to be sustainable when shopping for meals, compared with nearly 9 in 10 of Divorced households who have never used meal plans, but a third waste food due to cooking too much. 

Yet, although Brits aren’t as honest as they claim to be when looking to be sustainable, those surveyed think sustainability acknowledgement should be taught at a young age with over half of those surveyed saying the way to raise more awareness around disposing of food waste is through more education in school.


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