All Good August: Beyond Burger01.08.19
As we launch our “All Good August” campaign here at KBK we are kick-starting the month with the release of our Beyond Burger and other vegan dishes (view meals on offer). As mentioned in our Battle Cancer blog, the plant-based diet is helping people combat cancer and other health issues through the consumption of plant-based foods such as fruits, vegetables, whole grains, legumes, nuts, seeds, and fruits. Recommended by the British Dietetic Association this diet is taking the world by storm with many people including athletes and gold medallists such as Carl Lewis and Murray Rose showcasing the benefits which include reversing coronary plaques, increasing energy, and reducing inflammation.
Whilst many of us are already conscious of the importance of a plant-based diet it’s not always easy to maintain a daily routine of meal prep and creative recipes. Over the next month at KBK we will aim to assist with this by introducing 4 new plant-based meals in-store each week in August. This week, we have the Beyond burger. These patties pack an impressive 20 grams of plant-based protein, making it perfect for a protein-packed lunch and/or dinner option. So, what’s the hype on protein I hear you say?! As well as helping towards maintaining muscle mass, it can also help you maintain energy levels throughout the day (protein is proven to make you feel fuller for longer) and give you a hustle free well-rounded meal to look forward to after work.
The British Nutrition Foundation advises that the average adult who exercises moderately should eat 0.75g of protein per kilogram of bodyweight. , for example, if you weigh 70kg (11 stone), you should eat around 52.5g of protein a day. However, The Academy of Nutrition and Dietetics, of Canada recommend “1.2 to 2.0 grams of protein per kilogram of body weight per day for athletes, depending on training”. This means if you weigh 70kg you should eat around 84g-140g of protein a day. With these statistics in mind, it is easy to understand why we struggle for variety when it comes to plant-based protein and why we often believe that meat is the main provider of said protein requirements. For those of us who aren’t keen on chugging a protein shake or drinking a pint of eggs each morning like Rocky Balboa, the Beyond Burger is a tastier alternative.
The original beyond meat concept was founded by Ethan Brown who is the founder and CEO of a company called “Beyond Meat”. After extensive research, Ethan found that we don’t need animals to produce meat since animals simply act as a bioreactor in this process. The 4 key components of meat are 5% Fat, 20% Protein, Trace Minerals and 75% Water. Ethan and his colleagues were able to mimic the taste and texture of animal meat and produce plant-based meat from pea protein. Through a pressurised system Beyond Meat use heating and cooling to realign and stitch ‘muscle-like-fibre’ from pea protein, lentil protein and mustard seed protein. Beyond meat have created a more efficient and sustainable way to feed the planet by creating plant-based burgers, sausages, and chicken which solves a growing crisis in human health, climate change, constraints on natural resources and animal welfare. The Beyond burger even bleeds just like an animal meat burger, however, the red extract is from beetroot. Through sourcing patty’s from Beyond Meat, we can bring you cruelty-free meals which include extensive health benefits.
For those of us who still aren’t convinced, the British Medical Association reports that those eating a plant-based diet have a lower risk of obesity, coronary heart disease and high blood pressure. Animal meat is proven to contain substances such as fats and carcinogenic heterocyclic amines, which have been linked with increased cancer risk. A plant-based diet, on the other hand, is proven to combat cancer and other illnesses through its fibre-packed grains and beans.
Moreover, Robert Goodland and Jeff Anhang recently published a report in which they found that 51% of greenhouse gas emissions are from meat. This figure contradicts the widely accepted figure of 18% which was published by the United Nations in 2006. The report indicates that greenhouse gas emissions caused by billions of cattle, sheep, pigs, poultry and other animals have been underestimated in three main areas: methane, land use and respiration. It goes on to say domestic animals account for 32 billion tons of carbon dioxide which is more than the impact of both industry and energy emissions. These findings support academic recommendations to reverse climate change by replacing livestock with better alternatives. It has been found that this has more rapid effects on emissions and atmospheric concentrations than replacing fossil fuels with renewable energy.
Also, animal agriculture accounts for larger greenhouse gas emissions than all human transportation systems combined. Huge amounts of land, food, energy and water are invested in raising animals for food. For example, 1 cow can drink up to 50 gallons of water a day (this amount doubles in a warm climate) and it takes 683 gallons of water to produce 1 gallon of milk this puts pressure on the world’s natural resources. Lastly, for those of us who aren’t convinced until brute force is mentioned, animal agriculture accounts for the largest animal death toll around the world and contributes to the suffering of many sheep, cows, chickens, ducks, geese and other animals. Organisations such as The People for the Ethical Treatment of Animals (PETA) Foundation work and campaign to raise awareness for the importance of protecting animal rights.
To conclude, I want to put a disclaimer out there since this is a touchy subject. I am not saying everyone should give up meat (I like chicken as much as the next girl). However, I think it’s important for us to understand the impact our consumption has on the world around us and to always stay informed on better alternatives. Regardless of your dietary requirements, the Beyond Burger is suitable for you, it is GMOs free, soy-free and gluten-free. So look no further for a lunchtime treat as this Burger exceeds expectations, we’re also offering 40% off meal prep until the 28th of August so hurry and get your discount (browse our lunch only menu). Be on the lookout for many more of KBK’s tasty treats by following our social media through which we will keep you in the loop on our latest meal prep and in-store product launches.